Affordable LED Lamps Come to Korean Homes

As we all know that LED lamps have long been known for their efficiency, but due to high prices they have been mostly restricted to expensive industrial and consumer goods like billboards, TVs and automobile lights.

But yesterday Philips, the Dutch electronics company, announced it would begin selling LED bulbs at the local discount chain E-mart.

Branded “Ambient LED,” the lights work in sockets for incandescent or halogen lights. Ambient LEDs last 45 times longer than incandescent bulbs. Replace one incandescent light with an LED, and it can cut 30 kilograms of carbon dixiode emissions per year, the same as planting a tree.

“With hopes of introducing high-quality lighting to consumers, we are offering LED lights at a very competitive price,” said Kim Yun-yeong, vice president of the company’s light division.

Ambient LEDs are priced around 20,000 won ($18), about half the cost of previous varieties.

LG Electronics also began selling LEDs for homes in February. The Seoul-based company announced yesterday that it received a certification from the Korea Energy Management Corporation for the product’s exceptionally high energy efficiency.

Compatible with halogen sockets, LG LEDs can be used for 12 hours daily for 10 years and cost 34,000 won.

“We plan to accelerate our LED light business in the coming days by introducing eco-friendly bulbs different from other lights,” said Kim Yong-hwan, director of the company’s solution business team.

LG plans to use those lights at its Yeouido headquarters when they are renovated this year.

Samsung Electronics, meanwhile, is adopting a wait-and-see approach, still uncertain whether LEDs will succeed in the consumer market. Samsung has been making LEDs for industrial purposes since 2007.

LED light Prices Dropped

Since prices dropped by half, LED lights are selling like hot cakes this year.

The surge in demand for the new generation of light bulbs has quickly emptied store shelves, prompting more manufacturers to jump into the market.

LED lights first appeared about a decade ago, but their poor brightness limited them to emergency use. Recent advances in longevity and brightness, however, have turned their fortunes around completely.

Today’s LED bulbs cost as little as ?4,000 but boast a longevity of 40,000 hours, which is about 40 times the life span of incandescent bulbs. They also consume nearly 90 percent less electricity than incandescent bulbs.

Compared with fluorescent light bulbs, LED lamps are six times more durable and use at least 40 percent less energy.

Rising public awareness of environmental issues is also boosting LED sales. Countries embarking on “green” initiatives are letting incandescent bulbs fall by the wayside as they move to save energy.

Under the previous government led by the Liberal Democratic Party, then Economy, Trade and Industry Minister Akira Amari announced a plan last year to cease production and sales of incandescent bulbs by 2012.

As a result, demand for LED bulbs is outpacing supply.

“We are swamped by orders and just can’t keep pace with demand,” said Takahisa Uzumaki, senior manager at Toshiba Lighting & Technology Corp., a unit of Toshiba Corp., which developed LED bulbs in 2007.

Sales of LED lights spiked this summer as prices began to come down. At one large store in Tokyo’s Akihabara electronics shopping district, “Sold Out” signs were seen at the LED light section.

“Many customers buy LED bulbs just to try them out,” said a shop clerk.

In June, Sharp Corp. unveiled a plan to sell LED bulbs for about ?4,000, less than half the price of products made by other companies. Then more manufacturers, including Panasonic Corp. and NEC Corp., entered the fray.

Competition is heating up because startups founded only five or six years ago have entered the market, since it doesn’t take large facilities to mass-produce LED bulbs. That’s one of biggest differences of LEDs over incandescent and fluorescent lamps.

As new companies crowd into the LED business, Toshiba Lighting is taking on the challenge by halving its prices. Their bulbs now retail for under ?5,000.

The Toshiba group is fostering the business and betting it will turn into a hot sector.

“We intend to boost annual LED lighting sales to ?350 billion by March 2016 from the current ?20 billion,” said Masashi Muromachi, a senior executive at the parent firm.

Sharp aspires to raise annual sales to ?50 billion in the near future.

With energy conservation a matter of global concern, manufacturers also anticipate brisk demand abroad. Toshiba aims to get overseas sales to account for 30 percent or more of its total LED sales by the year ending in March 2016.

Panasonic is also setting its eyes on foreign markets.

While they are experiencing a sudden burst of popularity, LED bulbs still leave something to be desired technologically. They are more expensive and less bright than their fluorescent counterparts.

The new type of light bulb can become standard in every household only when manufacturers address and overcome these weaknesses.